The amount of spending on digital advertising is expected to nearly double in this election cycle compared with 2012. Online spots cost a fraction of traditional TV or print ads, and political operatives are giddy over the new-and-improved ways to cheaply and creatively bombard voters with their messages. Larry Grisolano, who oversaw paid advertising efforts for the 2008 and 2012 Obama campaigns, predicts that the 2016 presidential nominees likely will devote nearly a quarter of their ad-buy budgets to digital media. Considering that each side could spend more than $2 billion to get into the White House, that’s potentially hundreds of millions of dollars allocated for grabbing eyeballs.
Mebbe I ought to keep putting off gettin one of them there smart phones …